Read Your Analytics

Which brands make you the most money? Which thrift stores are worth the trip? Are things getting better or worse? Analytics answers questions like these from your own sales, with every chart explained in plain words. You'll find it under Reports → Analytics. Analytics is part of the Growth and Pro plans.

Pick a period

1. Click Reports in the top menu.
2. Click the Analytics tab.
3. Choose a period from the dropdown at the top, such as Last quarter or This year, or choose Choose dates to pick your own.

Beside the dropdown, you'll see the dates and how many sales they cover.

Every chart has two buttons:

• How to read this explains the chart and what to do with it.
• Show the numbers opens a table with every figure behind the chart.

Point at any bar to see its numbers, too.

Analytics uses a few words you might not know:

• Profit is what you kept from a sale after the marketplace's fees, the shipping label, what the item cost you, and any share you owe a consignor. Business expenses like supplies aren't taken off, so it's not the same as the profit on your profit and loss.
• Margin is how much of each dollar you kept as profit. 60% means 60 cents of every dollar.
• Sell-through is the share of what you had for sale that sold. 40% means 4 of every 10 items.

Profit by source

This chart shows where your profit came from: the store or sale where you bought the stock, a consignor whose items you sell, or your own closet. A long bar with a high margin is a place worth going back to.

For a store to show up here, add Where to your stock purchases (see Expenses and Stock Purchases). The chart appears once your sales come from at least two places.

By brand and by category

This chart shows what sells. Each row is a brand, with its profit on the left and its sell-through on the right. Click By category to see categories instead, like Women > Tops.

Under the chart, RelistKit may suggest something, like a brand that sells much faster than another, or one worth pricing higher because it sells well but earns little. When it suggests buying less of a brand, click See them to see those items in your inventory.

Show the numbers adds more for each brand or category, including the average sale and how many days things took to sell.

Beside the period before

The last chart compares your period with the one before it: this quarter beside last quarter, for example. It shows four figures:

• Sold: how many sales.
• Sold for: what buyers paid in total.
• Profit
• Average sale: what a sale brought in, on average.

Each one says how much it went up or down, and the line under it shows how that figure has moved, period by period, with the latest at the right.

Send it to a spreadsheet

Click Excel at the top of the page for all three charts in one workbook, or CSV (zip) for separate files.

Common questions

Why don't my Analytics profit and my profit and loss match?

They measure different things. Analytics shows profit from each sale, and doesn't take off business expenses like supplies or software. Your profit and loss does, and it leaves out sales from your own closet.

This year is down 40%. Is something wrong?

Probably not. A year that isn't over yet is compared with the whole of the year before, and the chart says so. For a fair comparison, choose a finished period, like Last quarter or Last year.

Why is Profit by source missing?

It only shows when your sales came from at least two places you've recorded: stores on your stock purchases, consignors, or your own closet. Add Where to your stock purchases to fill it in.

A chart says there are too few sales to compare. What do I do?

With fewer than 5 sales, a chart would mislead, so RelistKit doesn't draw one. Click the button it offers to see a longer period.

A brand shows up twice.

Different spellings, like "Lulu" and "Lululemon", count as different brands. Fix the brand on the items, and they'll be counted together.

Is this data from the whole market?

No. Everything in Analytics comes from your own sales and inventory.